COMMUNICATIONS STRATEGY

Watermark Capital Group

Services: Branding and messaging strategy; Copywriting

We worked with Jeff Burroughs and his team at Creative Concept Global to re-design the real estate developers communications, including this website and a company brochure. The central opportunity we saw here was to highlight their deep commitment to community, as well as to draw connections with each neighborhood or properties unique history. Working with Jeff and his team was an absolute delight.

Memo

Services: Positioning and messaging strategy; Copywriting

Our goal for this hospitality-focused design firm based in New York City was to demonstrate the deep insight Memo has developed as an expert in the field. The case studies and user "quotes" highlight the emotional resonance of the Memo team's design solutions. Douglas Riccardi, the firm principal takes his client and their customers through a journey via design.

MMY

Services: Brand and messaging strategy and copywriting.

This newly-launched fashion brand needed to put a stake in the ground and establish itself as a player in the industry. We worked with Jeff Burroughs and his team to deliver a brand presence that has energy, enthusiasm and not a little bit of kitsch.

Ludlow6

Services: Positioning and messaging strategy; Copywriting

Design firm principal Jim Wawrzewski wanted to communicate the extent to which smart design leads to action for his clients. We developed the strategy and content to help Ludlow6 more effectively address how this happens - particular for clients who may not be experienced at working with designers - and what success looks like for his clients. The firm's case studies became the focal point of this work, walking his audience through his process and highlighting key outcomes, including client testimonials.

New Hope Solebury Cares

Services: Positioning, Communications Strategy, Copywriting

New Hope Solebury Cares wanted a radical re-thinking of their mission, vision and communications to reach a community in need. We began by leading an intensive positioning workshop with the organization's leaders designed to identify areas of opportunity, then conducted extensive interviews with community stakeholders, including business leaders, civic leaders and teens, to develop a more cohesive view of their needs and constraints. We developed the communications strategy and wrote copy for the website and printed brochures/posters, in addition to providing communications consultation on the development of the NHSC newsletter and social media strategy. We worked closely with the design team to develop the brand identity as well as the look and feel across platforms.